Community Branding Group Seeks Local Input

The City of Moscow, the Moscow Chamber of Commerce and the University of Idaho are moving forward to the next phase of the Community University Strategic Partnership (CUSP) this week by gathering feedback from the community about why residents love Moscow.

Representatives from CUSP will be canvassing Moscow for the next three weeks gathering input as part of the "We Love Moscow, Idaho" campaign. Feedback can also be submitted online at: Community members may also give feedback in person from 4-6 p.m. on Main Street in downtown Moscow on the following dates: 

  • Thursday & Friday, June 18-19
  • Thursday & Friday, June 25-26
  • Monday, June 29
  • Thursday, July 2

The community branding project is the result of a Moscow Chamber of Commerce tourism grant aimed at identifying and facilitating the development and execution of a Moscow-specific brand. The Spokane-based consulting firm BHW1 has completed preliminary research by conducting "secret shopper" visits.

The goal of the project is to get a clear vision of what Moscow has to offer— an expression of the community's identity, its reputation and what it has to offer to its citizens, businesses and visitors. This brand will provide a foundation for strategic marketing efforts on behalf of the Chamber, City and University as they work together to identify and engage with audiences that could benefit from what Moscow has to offer.

"Community input is key to making this project successful," said Moscow Mayor Bill Lambert. "I'm really passionate about that. Nobody knows better what makes our town unique than the people who live, work and raise families here. I look forward to hearing what people have to say about our community."

The branding effort grows out of common interest of community members, the city, Chamber of Commerce and the university. The City of Moscow and the Moscow Chamber of Commerce have an interest in branding and promoting the community to attract and retain employers and employees, residents and visitors. The Moscow Chamber of Commerce has a strong interest in tourism – conferences and events serve to bring outside money into our community, and also serve as an avenue to recruit community members, new businesses, potential students, as well as faculty and staff members. The University of Idaho has an interest in branding and positioning the community to attract and retain students, faculty and staff, and private partnerships and other opportunities.

"This branding project pulls together the best parts of Moscow," said Moscow Chamber of Commerce Executive Director Gina Taruscio. "We're excited to hear feedback from the community to help this project move forward."

"We all believe Moscow is a great university community," said University of Idaho President Chuck Staben. "Understanding in more detail what community members believe makes us special will help us get that message out to students and parents, among others, and help our whole community grow and prosper."

For more information on the CUSP Branding Project, please contact Gina Taruscio, Moscow Chamber of Commerce executive director, at 208.882.1800 or

See full calendar

Friday, July 03, 2015

  • HOLIDAY - All City Offices are Closed

Thursday, July 02, 2015

  • Entertainment in the Park

Saturday, July 04, 2015

  • Tai Chi in the Market
  • Moscow Farmers Market

Monday, July 06, 2015

  • Moscow City Council Meeting

Tuesday, July 07, 2015

  • Moscow Tree Commission

Wednesday, July 08, 2015

  • Urban Renewal Agency
  • Farmers Market Commission
  • Planning & Zoning Commission

Thursday, July 09, 2015

  • Transportation Commission
  • Entertainment in the Park

Saturday, July 11, 2015

  • Moscow Farmers Market
  • Chefs in the Market