2016 Moscow Farmers Market Commission Strategic Planning

Strategic planning is considered an excellent tool for an organization to develop a clear path into the future with checkpoints allowing for course corrections and celebrations of success along the way.  To determine this path for the Moscow Farmers Market, several steps are recommended to develop a mutually agreed upon focus that considers carefully where th​​e Market is today, as well as available resources and tenets it embodies and desires to pursue.  This information will provide a focus for a discussion of where the Market should go in the future and ultimately, how as an organization we can make that future a reality.

Integral partners in this planning process include the Administration and Arts Departments as professional staff and technicians and the Moscow Farmers Market Commission as representatives of the many facets of the Market itself.  A successful process will provide the organization the ability to develop leadership roles to better anticipate and leverage opportunities.  The resulting plan will also ensure mutual interests of a diverse group to better support and foster partnerships and relationships for the Market.  This process is expected to be ongoing and flexible and requires the support of each partner in the process.  Decisions throughout the process will be made by the group and will be based on research, data, thoughtfulness and an agreed upon sense of the future.  Organizationally, the plan will provide mutually agreed upon direction to technicians and professional staff to allow them to assist in achieving the organization's mission as determined by the stakeholders of the Market.

Text Box: Current Moscow Farmers Market Mission Statement  “To celebrate life on the Palouse by providing the community with the opportunity to buy and sell locally farmed and/or created produce (e.g. crops, meat, cheese, wine, etc.) and distinctive handmade goods. This venue is meant to encourage and support sustainable economic, social, and environmental practices.”

The planning process itself would consist of a review of where the Market is today including all previously gathered data and reports.  Further, a review of the resources currently available to the Market, what challenges it faces and where these intersect with potential opportunities or obstacles would be conducted.  Through this review, a sense of direction for the Market will evolve. 

The group would then look to the Market's current mission statement to determine if it encapsulates the direction the Market is intended to take or if it needs to be adjusted to help define the intent of the Market into the future.   

This background will provide the information to develop forward thinking long-term goals, supported by shorter-term objectives, and annual actions/strategies designed to achieve the mission of the Market.

Development of this plan will guide the organization through future decision making processes when used as a touchstone for considering unanticipated opportunities or challenges. The plan will also provide for regular reports of measurable successes given the outline of annual, 1- 5 years, and 5 plus year benchmarks.  In addition, the document will provide for the continuity of planning as individuals move in and out of roles with in the organization.​

Please contact Jen Pfiffner, Assistant City Supervisor for more information by email at jpfiffner@ci.moscow.id.us or by phone at 208.883.7123.

​Mis​​sion

To celebrate life on the Palouse by providing the community with the opportunity to buy and sell locally farmed and/or created produce (e.g., crops, meat, cheese, wine, etc.), and distinctive handmade goods. This venue is meant to encourage and support sustainable economic, social and environmental practices.


Valu​es

Ac​​​cess.​​

Providing access to locally grown produce, foods, unique hand-made goods and their producers.

Econom​ic Opportunity.

Contributing to the greater Moscow economy with emphasis on assisting local, small, independently owned, and start-up enterprises.

Communit​​y.

Building community by welcoming all residents and visitors, and providing a safe space and opportunity for community engagement, interaction, entertainment, and cultural enrichment.

Inform​​​ation.

Increasing awareness of and providing education about and in support of health and wellness practices, regional agriculture, sustainability, and sound environmental practices.​