Entryway Beautification Project
The character and beauty of entryways into a city can have a great impact on economic development and leave a lasting impression on visitors and residents. On April 2, 2012 the Moscow City Council identified the improvement of the City's entryways as a Council Goal during the Council's 2013 goal setting session as:
"Develop improvement plans for the beautification of public right-of-way at city entrances by 2014." FY2013 Moscow City Council Goals.
This goal was further refined by the City Council to consider the City entryways not only as discrete locations, but rather as continuous corridors beginning at the City entryways and continuing to the City's more urbanized core.
The Entryway Beautification Project was conducted in a phased manner. Phase I focused upon corridor assessment and improvement location identification, while Phase II included the development of concept designs and cost estimates. The project was formally initiated with the formation of a project Steering Committee which held their first meeting in August 2013. On October 21, 2013, the staff presented the Phase I report and Steering Committee's preliminary recommendations to City Council, at which time the Council authorized staff to proceed with Phase II of the project. Concept designs were developed for the eight improvement locations along with implementation recommendations. The Steering Committee met eight times over the course of their work and conducted two public open house meetings to gather public input and develop recommendations for the Council's consideration. The Steering Committee presented their final project report and recommendations to City Council on January 20, 2015, at which time the Council accepted the Entryway Beautification Project report and directed staff to follow the Phase III implementation and prioritization plan.
The Entryway Beautification Project Steering Committee included representatives from a variety of community stakeholder groups including corridor business and property owners, Moscow City Council, Moscow Chamber of Commerce, University of Idaho, Idaho Department of Transportation, Latah County and the City's Planning and Arts Commissions.