City of Moscow to Conduct Third Value Assessment of Moscow Farmers Market

The City of Moscow, in continuing its assessment of the value of the Moscow Farmers Market (MFM), will be conducting the third of three surveys facilitated by MFM Volunteer Coordinator and AmeriCorps member, Amanda Argona. The methodology being used for this survey is the Food Environment Evaluation Device (FEED), developed by the non-profit organization, Market Umbrella.  Other Market Umbrella surveys completed include the SEED and NEED, which were conducted in September and October of the 2013 MFM season.

Data collected from the FEED survey will be used to evaluate the individual human capital of the Moscow Farmers Market. The survey will take place at the Market on July 26, 2014 from 8:00 a.m. to 12:30 p.m.  On data collection day, volunteer surveyors will be asking shoppers a brief, 9 question survey regarding their food knowledge and interaction with their food environment. The intention of the survey will be to evaluate how the Market may impact shoppers' knowledge and food choices.

Input from this survey will continue to help illustrate the value of the Market to the Moscow community and provide beneficial information for the management of the Market via the City of Moscow.  Market goers can help by taking a moment to answer survey questions in the Market on July 26, 2014. This City of Moscow project is made possible with help from the Palouse-Clearwater Environmental Institute AmeriCorps program.  For more information, please contact Amanda Argona at 208.883.7036 or by email at

Market Umbrella is a non-profit group dedicated to sharing best practices, working to bring together market operators, agricultural and public health advocates, and to provide critical analysis to this new field.

Date: 07/15/2014
Story Contact: Amanda Argona
Phone: 208.883.7036