Farmers Market Strategic Plan

Project Overview

The Moscow Farmers Market Commission conducted a strategic planning process that began in October of 2016. This process was facilitated by the collection of considerable data including the development of an economic impact study authored by Steve Peterson, University of Idaho, Department of Business, Academic Faculty. Planning also included data collected to date through the various NEED, FEED, SEED, and other surveys completed from previous strategic planning processes. Additional business data was collected during the winter months leading to 2016 as well as brainstorming session by Commission members as to the issues the Market is currently facing.

Strategic planning work included coming to agreement in regards to maintaining the current mission and vision statements, as well as, identifying the concerns and issues the Commission feels the Market faces now and into the future, establishing five major challenge areas. Also, a detailed Operational Overview was completed. Supporting objectives, goals, actions/strategies and accompanying annual deliverables were then developed for each of the identified major challenge areas. The Moscow Farmers Market Strategic Plan was adopted by the Moscow Farmers Market Commission on February 8, 2017.

Additional Information

Please contact Jen Pfiffner, Assistant City Supervisor for more information.


To celebrate life on the Palouse by providing the community with the opportunity to buy and sell locally farmed and/or created produce (e.g., crops, meat, cheese, wine, etc.), and distinctive handmade goods. This venue is meant to encourage and support sustainable economic, social and environmental practices.



Providing access to locally grown produce, foods, unique hand-made goods and their producers.

Economic Opportunity

Contributing to the greater Moscow economy with emphasis on assisting local, small, independently owned, and start-up enterprises.


Building community by welcoming all residents and visitors, and providing a safe space and opportunity for community engagement, interaction, entertainment, and cultural enrichment.


Increasing awareness of and providing education about and in support of health and wellness practices, regional agriculture, sustainability, and sound environmental practices.